Mac
Software Business
The MacSB podcast focuses on the business issues of developing Mac software. The show takes an interview format where the host interviews Mac Developers with solid experience of running a Mac Software Business.
There is also a four part spin-off series presented by Keith Alperin, called Mac Software Business: Year One, The show covers the life of three new Mac indie start-ups, with one seasoned veteran provided for good measure.
Subscribe in iTunes / Subscribe with RSS
The MacSB podcast focuses on the business issues of developing Mac software. The show takes an interview format where the host interviews Mac Developers with solid experience of running a Mac Software Business.
There is also a four part spin-off series presented by Keith Alperin, called Mac Software Business: Year One, The show covers the life of three new Mac indie start-ups, with one seasoned veteran provided for good measure.
Subscribe in iTunes / Subscribe with RSS
Episode 8:
Becoming a Micro-ISV with Bob Walsh
Released: 29th
August 2008
Mac Software Business
Podcast: Episode 8
August 2008
Guest: Bob Walsh
Books:
Micro-ISV:From Vision to Reality
Amazon Link: Micro-ISV: From Vision to Reality
Clear Blogong
Amazon Link: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Blog: 47 Hats
Website: 47 Hats
Show Topic: On this episode of the Mac Software Business Podcast we discuss taking your software to the market by starting a Micro-ISV company.
Discussion Topics:
Why become a Micro-ISV?:
Money
Smart career move
Being a "brand" has changed
More productive on Macs
Mac market share is increasing
How to prepare:
Do a gut check
Put all your question and decisions together
Mentioned: Circus Ponies Notebook
Website: NoteBook - The Easy Way to get Organized on the Mac!
Organize your internet searches
Mentioned: Zotero
Website: Zotero: The Next-Generation Research Tool
Have a cold hearted look at your finances
Get your financial house in order
Talk to your spouse/partner about your plans
Mentioned: Joel on Software
Website: Joel on Software
Finding, defining and refining your product:
Find something you can be passionate about for 2-3 years
You must like your customers
Can you compete with the establishment?
Venn diagram
Circle One: Those things you know, understand and have experience with
Circle Two: Find the edge of the economy
Circle Three: Find your passion
Circle Four: Find your customers
You have the idea: do you have a market?:
Theoretical vs. Reality Market
Proto-customers
Mentioned: Twitter
Website: Twitter: What are you doing?
Market Research
Mentioned: Google AdWords and AdSense
Website: Google Advertising
Mentioned: Google Suggest
Website: Features : Google Suggest - Web Search Help Center
What is your uniques selling proposition?:
What is your value proposition?
Do not pretend to be a 100 year old company
Development:
There is a proliferation of platforms to develop for
Venn Diagram
Circle Five: Is this the type of development I want to be doing?
Be agile
Continuous testing
Elegance in your software
Connecting to your market:
Blogging
Commenting
Private Blogs
Product Blog
Solving peoples problems
Your Web Site:
Your web site should match your business
Recognize instantly your unique business proposition
No hyperbole
Show Contact Information
Show the price up front
Established payment processing
Testimonials
Mentioned: The Business of Software
Website: The Business of Software
Finding out more:
Mentioned: Big Nerd Ranch
Website: Big Nerd Ranch
Actual business plan
Better to try your business idea
Email Bob: bob.walsh at 47hats dot com
Mentioned: MicroISV Sites that Sell!
Website: 47 Hats - Ebooks
The Mac Developer Network
The Mac Developer Network: Training Mac Developers Worldwide
Membership is available
The Mac Developer Network: Why Join?
Use the webpage for feedback, comments and questions:
Contact The Mac Developer Network
Post Production:
Editing done by Andy Burson
Mac Developer Roundtable show notes produced by Patrick Cassell
Patrick's Weblog: Aspiring Mac Developer Weblog
August 2008
Guest: Bob Walsh
Books:
Micro-ISV:From Vision to Reality
Amazon Link: Micro-ISV: From Vision to Reality
Clear Blogong
Amazon Link: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Blog: 47 Hats
Website: 47 Hats
Show Topic: On this episode of the Mac Software Business Podcast we discuss taking your software to the market by starting a Micro-ISV company.
Discussion Topics:
Why become a Micro-ISV?:
Money
Smart career move
Being a "brand" has changed
More productive on Macs
Mac market share is increasing
How to prepare:
Do a gut check
Put all your question and decisions together
Mentioned: Circus Ponies Notebook
Website: NoteBook - The Easy Way to get Organized on the Mac!
Organize your internet searches
Mentioned: Zotero
Website: Zotero: The Next-Generation Research Tool
Have a cold hearted look at your finances
Get your financial house in order
Talk to your spouse/partner about your plans
Mentioned: Joel on Software
Website: Joel on Software
Finding, defining and refining your product:
Find something you can be passionate about for 2-3 years
You must like your customers
Can you compete with the establishment?
Venn diagram
Circle One: Those things you know, understand and have experience with
Circle Two: Find the edge of the economy
Circle Three: Find your passion
Circle Four: Find your customers
You have the idea: do you have a market?:
Theoretical vs. Reality Market
Proto-customers
Mentioned: Twitter
Website: Twitter: What are you doing?
Market Research
Mentioned: Google AdWords and AdSense
Website: Google Advertising
Mentioned: Google Suggest
Website: Features : Google Suggest - Web Search Help Center
What is your uniques selling proposition?:
What is your value proposition?
Do not pretend to be a 100 year old company
Development:
There is a proliferation of platforms to develop for
Venn Diagram
Circle Five: Is this the type of development I want to be doing?
Be agile
Continuous testing
Elegance in your software
Connecting to your market:
Blogging
Commenting
Private Blogs
Product Blog
Solving peoples problems
Your Web Site:
Your web site should match your business
Recognize instantly your unique business proposition
No hyperbole
Show Contact Information
Show the price up front
Established payment processing
Testimonials
Mentioned: The Business of Software
Website: The Business of Software
Finding out more:
Mentioned: Big Nerd Ranch
Website: Big Nerd Ranch
Actual business plan
Better to try your business idea
Email Bob: bob.walsh at 47hats dot com
Mentioned: MicroISV Sites that Sell!
Website: 47 Hats - Ebooks
The Mac Developer Network
The Mac Developer Network: Training Mac Developers Worldwide
Membership is available
The Mac Developer Network: Why Join?
Use the webpage for feedback, comments and questions:
Contact The Mac Developer Network
Post Production:
Editing done by Andy Burson
Mac Developer Roundtable show notes produced by Patrick Cassell
Patrick's Weblog: Aspiring Mac Developer Weblog